SEO is the lifeblood of your business.  It is the method in how you increase your rankings so more people see who you are and what you do.  It is how you make sure that your business’ website is coming up in search results for all major search engines, not only on desktops, but mobile devices as well. 

It is also the Wild West out there. Your competition wants to get ranked just as much as you do and will use every trick in the book to raise their positioning on search results to make them appear above you. Therefore search results are constantly changing, constantly being updated, depending on the time of year or how much work another business is putting in over yours. This might seem like a hopeless battle, but there are definitely ways to get your business to come up for all the services you offer in the local markets you want to showcase in sometimes even get ranked multiple times on the first page if you know what you are doing and are good enough.